Jewelry Design and Manufacturing (A.D.)
Traditionally, the value of jewelry has been dependent on the price of its stones and metals. However, in modern times, the nature of the design and its artistic value has dominated the material concept, leading the global market towards purposeful design of valuable and decorative products, even with semi-precious and everyday materials. A jewelry designer is someone who combines science and art to create jewelry.
If we consider gold as the benchmark for jewelry design and production, we can understand the importance of the jewelry-making profession by comparing statistics. Iran is the sixth-largest consumer of gold in the world, with an annual consumption of about 118 tons and a gold circulation of about 300 tons (18 trillion tomans). The global jewelry market also has an annual turnover of over 600 billion dollars.
Given the existing potential in the country in the field of jewelry making, utilizing modern knowledge and transferring it to young forces in an academic environment is an effective way to grow the industry and, consequently, boost economic growth in the country. Moreover, employing trained and creative forces within the country not only creates jobs but also helps preserve Iranian-Islamic traditions and culture in the products used in the country, preventing the influx of diverse and inappropriate foreign items into domestic markets.
About
The land of Persia is considered rich in mineral resources, and the art of jewelry making has a history of several thousand years, making it one of the areas contributing to the country’s economic growth. With the increasing demand and growth of the jewelry industry in Iran, the need for specialized and creative individuals who can combine traditional and modern art to meet the market demand has emerged. This field, with the advancement of technology, the passage of time, and changes in people’s tastes and interests, is awaiting updates. Therefore, it requires the expertise of specialists and designers who can meet this societal need with their designs. Consequently, jewelry design in the contemporary world requires a lot of creativity and technical knowledge. The Pars University of Architecture and Art believes that students in this field can meet societal needs through innovative and creative designs and have a significant presence in the global community.
About Pars University
Pars University of Architecture and Art emphasizes modern education, distinguished faculty, and collaborations with leading global universities, creating a dynamic and inspiring environment for cultivating the next generation of professionals.
The university’s approach integrates the authenticity of Iranian architecture and art with modern technology. Its teaching methodology combines theoretical knowledge with practical experience through real projects, enabling students to master theoretical concepts while fully developing their practical skills and creativity.
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