Jewelry Design and Manufacturing (B.A.)

Jewelry Design and Manufacturing

Traditionally, the value of jewelry has been dependent on the price of its stones and metals. However, in modern times, the nature of the design and its artistic value has dominated the material concept, leading the global market towards purposeful design of valuable and decorative products, even with semi-precious and everyday materials. A jewelry designer is someone who combines science and art to create jewelry.

If we consider gold as the benchmark for jewelry design and production, we can understand the importance of the jewelry-making profession by comparing statistics. Iran is the sixth-largest consumer of gold in the world, with an annual consumption of about 118 tons and a gold circulation of about 300 tons (18 trillion tomans). The global jewelry market also has an annual turnover of over 600 billion dollars.

Given the existing potential in the country in the field of jewelry making, utilizing modern knowledge and transferring it to young forces in an academic environment is an effective way to grow the industry and, consequently, boost economic growth in the country. Moreover, employing trained and creative forces within the country not only creates jobs but also helps preserve Iranian-Islamic traditions and culture in the products used in the country, preventing the influx of diverse and inappropriate foreign items into domestic markets.

About

About the Field

The land of Persia is considered rich in mineral resources, and the art of jewelry making has a history of several thousand years, making it one of the areas contributing to the country’s economic growth. With the increasing demand and growth of the jewelry industry in Iran, the need for specialized and creative individuals who can combine traditional and modern art to meet the market demand has emerged. This field, with the advancement of technology, the passage of time, and changes in people’s tastes and interests, is awaiting updates. Therefore, it requires the expertise of specialists and designers who can meet this societal need with their designs. Consequently, jewelry design in the contemporary world requires a lot of creativity and technical knowledge. The Pars University of Architecture and Art believes that students in this field can meet societal needs through innovative and creative designs and have a significant presence in the global community.

The continuous undergraduate program in jewelry design aims to train efficient human resources capable of ideation and designing various custom and mass-produced jewelry for domestic and international markets, with the goal of enhancing knowledge to develop the country’s jewelry industry in line with the latest scientific advancements. Surveys of undergraduate and graduate students have identified a 12% priority in choosing this specialization among 16 other industrial design specializations such as service design, furniture design, product design, automotive design, and more.

Roles and Abilities of Graduates

Educating and enhancing academic knowledge in the gold and jewelry industry.
Providing suitable designs to workshops and factories for the production and supply of gold and jewelry products in the domestic market.
Offering appropriate designs for export to global markets to workshops and factories producing exportable gold and jewelry products.
Ability to model jewelry in 3D for custom or mass production.
Independent activity in designing, manufacturing, and presenting gold and jewelry products for custom production.
Managing design teams and directing production design by creating organizational identity in design.
Ability to manage and set up workshops for designing and producing various types of jewelry.
Ability to create new trends in designing various types of jewelry based on current needs and Iranian-Islamic culture.
Acquiring necessary skills for entrepreneurship and job creation.

Skill Areas

Pars University of Architecture and Art emphasizes skill areas such as creative thinking for generating new ideas, practical skills for working with tools and materials like metals and precious stones, modern materials, design and computer modeling skills for production, organizational skills and time management, awareness and familiarity with the business world, marketing abilities, and general familiarity with the global market.

Job Fields

Designer and modeler of various types of jewelry and gold products.
Managing independent companies for designing jewelry and gold products.
Engineering and design expert in gold and jewelry workshops and production units.
Instructor and expert in related educational institutions.
Mastery of specialized jewelry modeling methods.
General familiarity with the global jewelry market.

Necessity of This Profession

۱.Achieving high technique in manufacturing.

۲.Emphasizing the artist’s identity in the market and having promotional mechanisms for artistic names and branding.

۳.Special use of national and cultural symbolic signs with the idea of the global consumer market.

The role of jewelry designers in society is manifested in this way.